Content and Social Media Tips for Growing Your Spiritual Business
The spring equinox, also known as the vernal equinox, on March 20 marks the start of the new astrological year. On this day, the sun moves into Aries, the first sign of the zodiac, and begins its journey through all twelve signs again.
As a spiritual individual, I see the spring equinox as the “real” new year. It aligns with spring, a season symbolizing renewal and the earth coming back to life.
In my work providing marketing strategy to metaphysical businesses, I use astrology to help identify themes for my clients. Each client is unique, with their separate challenges, but we can’t overlook the collective energy that influences the world as a whole.
With that in mind, here’s some general marketing advice for metaphysical businesses based on the astrology of March 2025. For personalized guidance, book a strategy session. If you choose to proceed with monthly services, the cost of this session will be credited toward your first invoice.
Rebranding or Refreshing Offers
With Venus and Mercury retrograde in Aries and Pisces, this is a time for reevaluation. Consider refreshing your branding, updating your website, or revisiting your product/service offerings.
Promote “New Beginnings”
Create special packages or bundles that align with the Aries energy of fresh starts. For example, offer tarot readings, astrology consultations, or healing sessions focused on personal growth and new beginnings at a small discount. These can also be shorter sessions, so that you can provide many at a lower cost to attract new clients.
Celebrate the astrological New Year with spring equinox content about setting intentions, starting fresh, and embracing Aries’ bold energy.
Share client success stories or personal anecdotes about transformation and renewal to inspire your audience.
Highlight Spiritual and Intuitive Services
With Neptune entering Aries, there will be a heightened interest in spirituality, intuition, and healing. This is a great time for introductory lessons and “beginner” packages for products and services.
If you have a shop, consider gathering beginner-friendly tools and resources on a table or shelf close to the entrance of the store for this month.
Collaborate with Artists and Creatives
Neptune rules the arts. Partner with local artists, musicians, or writers to create unique, spiritually inspired products or events. Be proactive and approach them first. If you’re not great at event planning, look up artsy events in March to network.
Invite them to sell their art into your space, whether it’s a physical shop or your website. If you have a physical store, playing the right music throughout the day will become increasingly important.
Offer Conflict Resolution Tools
With tensions likely to rise globally and personally, market tools like conflict-resolution tarot spreads, relationship astrology readings, or healing crystals that promote harmony.
If you are a spiritual leader, now would be a good time to add spiritual consultations for couples.
Position Your Business as a Safe Space
Emphasize your business as a haven for those seeking clarity, peace, and guidance during turbulent times. If you choose to move forward with this tip, only do so if you are sincerely a safe space for your audience. This takes some personal examination. Be open to criticism, if there are any to be had, and make the necessary changes to truly become a safe space.
Also, be mindful of who feels welcome in your space. If individuals promoting hate or harm feel comfortable and accepted, it may be time to reassess your values and boundaries.
Focus on Practical Solutions
Share practical tips for navigating Mercury retrograde (communication strategies, tech backups) or Venus retrograde (e.g., self-love practices, relationship advice).
Create content encouraging your audience to reflect on their values, goals, and relationships during this time of reevaluation.
Engage With Your Community
Always look for ways to connect with your online community.
Use Instagram Stories or Facebook polls to ask your audience how they’re navigating retrogrades or preparing for upcoming eclipses.
Consider hosting live sessions to discuss March’s astrological events, offering insights on how to work with these energies, whether through using your products or sharing your expertise.
If you own a store, make sure to follow your vendors and share their content. If you’re close to your clientele, don’t be shy and support their work as well, even if it’s not spiritually related. If they shop at your store, they are a part of your community. It doesn’t matter they work at a hair salon, are a lawyer, or work in sales. Support them and they will continue to support you.
Create Visually Appealing, Shareable Content
Design easy-to-read infographics about March’s transits, eclipse dates, and Neptune’s shift into Aries. Pinterest, Instagram, and Lemon8 will be great options for posting visually appealing graphics and for gathering inspiration.
Create short, engaging videos with tips for surviving Mercury retrograde, setting intentions for the Spring Equinox, or using crystals for emotional balance.
If your services aren’t specifically astrological, you can still create videos and graphics around the themes of new beginnings, starting over, finding peace during turbulent times, etc.
Build Anticipation for Neptune’s Shift
In the days leading up to Neptune’s entry into Aries (March 30), share posts about its significance and how it will impact the collective. Neptune will be in Aries for 14 years, so also consider long term changes or additions to your marketing to accommodate for this energy. People will need to know how to:
Embrace your dreams but stay grounded
Channel creativity into action.
Focus on self-discovery.
Be mindful of impulsivity.
These are areas that you can consistently address in your content and through your product/service offerings.
For example, “channeling creativity into action” and “focusing on self-discovery” could be great workshops under the right teacher. You can also create graphics and blog points to address the four points above.
Use Hashtags Strategically
Popular Astrology Hashtags: #MercuryRetrograde, #VenusRetrograde, #SpringEquinox, #NeptuneInAries, #LunarEclipse, #SolarEclipse.
Spiritual Business Hashtags: #MetaphysicalBusiness, #SpiritualEntrepreneur, #TarotReader, #EnergyHealing, #AstrologyCommunity.
Make sure to tag your city and use variations with your city: #CITYtarot #CITYtarotreader #CITYastrologer #CITYreiki
Ideas for Special Promotions and Events
1. Eclipse Ritual Kits
Create and sell eclipse ritual kits that include candles, crystals, journals, and instructions for working with eclipse energy.
2. Spring Equinox Sale
Offer discounts on products or services that align with new beginnings, such as intention-setting workshops or motivational astrology readings.
3. Neptune-Inspired Workshops
Host virtual or in-person workshops on topics like dream interpretation, intuitive development, or creative visualization to tap into Neptune’s dreamy energy.
If you’re ready to take your metaphysical business to the next level, I invite you to book a strategy session with me. I have a promo code below for 40% off the session. With over a decade of experience as a Marketing Director, combined with my metaphysical wisdom, I bring a unique blend of practical expertise and spiritual insight to help your metaphysical business thrive.
Together, we’ll craft a tailored plan that aligns your products and services with the astrological currents and practical marketing strategy. If you choose to move forward with monthly services, the cost of your session will be credited toward your first invoice. I look forward to working with you!
